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The beginning of negotiations is usually the end of many months of hard work for the buyer or seller. The work ahead requires skill in order to maintain a strong position.

Sellers can lose their advantage if they do not counter an offer that a buyer has made. Even if the opening offer is beneath what the seller feels is reasonable, it is advisable for the seller to respond with a slight reduction from the asking price. The most important component in negotiating is good communication.

The best way to handle a low offer is to counter it with definite terms that are favorable to the seller. A counter offer has two advantages: 1) it keeps the buyer interested, and 2) it moves the negotiation forward and gives the buyer the opportunity to submit another offer that the seller is more likely to prefer.

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The Carol Greco Group
Long and Foster Realtors
7010 Little River Turnpike
Annandale, VA 22003
703-658-1600
Fax: 703-256-5152
carolgreco@NUMBER1EXPERT.com

We will provide the best service possible for every client we represent. We will never tell a client what they want to hear - if it is not reality. We will never enter into a client relationship where we know what is expected of us cannot be done in good faith. We will never enter into an agreement with a seller who is unrealistic with regard to proper pricing. When hired to sell a client's home, we will always make the recommendations that can assist their home's value or help reduce its marketing time even if it means telling them things they do not want to hear. We acknowledge that we may periodically lose business because we are truthful with our clients while a few of our competitors may tell them what they want to hear to temporarily get their business. We will always remember that to have a winning relationship with our clients, we must always have a mutual goal.

We will never lose sight that our honesty, loyalty, understanding, accountability, and creativity are what makes us so very different from the real estate masses. We will always utilize a well trained staff to assist us in the complex home selling process. We will prioritize our time so that we are working only with people who are serious about either buying or selling real estate. We will always treat all parties honestly and fairly and will always offer our properties without regard to race, creed, religion, sex, ancestry, national origin, handicap, or family status. We will always promote the best interests of the owner. We will strive to obtain the best price for our owners, and we will always disclose to our owners all facts that might affect or influence their decisions.

We assure you that during our real estate careers we will always strive for excellence, and we make a commitment to continued education so that we may better serve our clients.

We look forward to Serving You!

-The Carol Greco Group